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Top 10 Marketing Charts of the Month – February 2014
This month’s quick-hit set of top charts features the following topics: Super Bowl ads; the types of ads most ignored; celebrity influence; consumer-brand relationships; lots of demographic stats about...
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American Adults: Internet as Essential as Cell Phones
87% of American adults now access the internet in some form, says the Pew Research Center’s Internet & American Life project – and some 71% use it on a typical day. Results from the survey [pdf]...
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Q4 ’13 E-Commerce: Search Still Dominates Visits; Email Retains Conversion Crown
Don’t sleep on search. According to Monetate’s Q4 e-commerce report [download page], search still vastly outperforms email and social in delivering traffic to e-commerce websites, and its influence may...
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Hispanics Over-Index in Mobile Use For Local Shopping
In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption to online sharing activity and mobile check-ins....
View ArticleTop 10 Cable TV Engagement, Week of Feb. 10-16, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb. 10-16, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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87% of American Adults Now Access the Internet
To mark the upcoming 25th anniversary of the internet (on March 12), the Pew Research Center’s Internet & American Life Project has released the results of a new survey [pdf] examining internet use...
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Top Daily Activities on Smartphones and Tablets
Smartphone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices, finds a new survey [download page] from...
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Male and Female Millionaires Differ in Financial Situation, Outlook, Spending...
Survey results from the Shullman Research Center indicate that about 9% of US adults qualify as being millionaires (personal net worth of at least $1 million). But while these adults are bound into a...
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Consumers More Likely to Share Bad Experiences, but Companies Can Recover
Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience, finds the Temkin Group in newly-released...
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Mobile Ads: Consumers’ Most Important Elements and Biggest Concerns
Despite indications that consumers hold generally favorable attitudes towards marketing on mobile devices, advertisers still face an uphill battle in capturing their attention, at least according to a...
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Global Programmatic Ad Pricing Trends: Social Rising
Programmatic advertising spending is on the rise around the world, and with that increased spending comes more competition, in many cases driving higher prices, per data included in a new report...
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Consumers As Likely to Trust Foreign Secret Service Org.s As Social Networks...
A new study [pdf] released by the Global Research Business Network (GRBN) reveals that few consumers in the US and UK actively trust various types of organizations with their data. Based on a selection...
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Men Open to New Brands; W-O-M and Ads Key for Awareness
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household, according to a new report from Defy Media. The study paints a...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 21-23, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Top 10 US Markets by Concentration of Wealthy Millennials
Millennials? Coveted by marketers. The wealthy? Also coveted. Wealthy Millennials? Swoon. So where to find these young high-income earners? Nielsen breaks down [download page] the top 10 US markets by...
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When Hispanics Share, Others Click
A recent study released by ShareThis in partnership with Mindshare and Unilever contains some intriguing data regarding Hispanics’ propensity for social sharing, as well as the influence those sharers...
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M-Commerce in Q4 ’13: Still All About the iPad
Monetate’s Q4 e-commerce report [download page] has been released, and it shows that when it comes to mobile commerce, there continues to be one dominant player: the iPad. According to the study, the...
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CMOs: Most Projects Still Aren’t Using Marketing Analytics
Most projects fail to use available or requested marketing analytics, report American CMOs responding to the latest CMO Survey conducted by the Duke Fuqua School of Business. The study’s results...
View ArticleTop 10 TV Programs on Twitter, Week of Feb. 17-23, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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