Consumers Say They’re Just Not That Into Personalized Marketing Messages

Most marketers believe that personalization of the consumer experience is important, but their attempts at personalized communications might run into disinterested – or worse, annoyed – consumers. According to a new study [pdf] sponsored by Lyris and conducted by the Economist Intelligence Unit (EIU), only 32% of consumers in the US and UK agreed that greater personalization of marketing messages benefits consumers, while 43% disagreed. Moreover, 70% agreed that many of the personalized messages they receive are annoying because the attempts at personalization are superficial. (more…)