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Consumers More Likely to Share Bad Experiences, but Companies Can Recover
Some 23% of consumers will give feedback directly to companies following a very good service experience, but 32% will do so following a very bad experience, finds the Temkin Group in newly-released...
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Male and Female Millionaires Differ in Financial Situation, Outlook, Spending...
Survey results from the Shullman Research Center indicate that about 9% of US adults qualify as being millionaires (personal net worth of at least $1 million). But while these adults are bound into a...
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Top Daily Activities on Smartphones and Tablets
Smartphone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices, finds a new survey [download page] from...
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87% of American Adults Now Access the Internet
To mark the upcoming 25th anniversary of the internet (on March 12), the Pew Research Center’s Internet & American Life Project has released the results of a new survey [pdf] examining internet use...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb. 10-16, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 10-16, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Hispanics Over-Index in Mobile Use For Local Shopping
In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption to online sharing activity and mobile check-ins....
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Q4 ’13 E-Commerce: Search Still Dominates Visits; Email Retains Conversion Crown
Don’t sleep on search. According to Monetate’s Q4 e-commerce report [download page], search still vastly outperforms email and social in delivering traffic to e-commerce websites, and its influence may...
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American Adults: Internet as Essential as Cell Phones
87% of American adults now access the internet in some form, says the Pew Research Center’s Internet & American Life project – and some 71% use it on a typical day. Results from the survey [pdf]...
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Top 10 Marketing Charts of the Month – February 2014
This month’s quick-hit set of top charts features the following topics: Super Bowl ads; the types of ads most ignored; celebrity influence; consumer-brand relationships; lots of demographic stats about...
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