Marketing Budget Conditions Dip, Remain Positive

Marketing budgets continue to improve on a global scale, though not quite at the rate seen last month, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 52.7, down from last month’s peak of 54.3, but still marking the 6th consecutive month above the threshold value of 50. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) (more…)