Only 1 in 4 marketers say they currently use video in their email marketing messages, according to [pdf] results from a survey by The Relevancy Group and StreamSend, with the main barriers to video use being the lack of content, increased production costs, and other priorities that take precedence. Even so, about 8 in 10 respondents say they plan to use video in their future email marketing campaigns. (more…)
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Many Marketers Say They’re Planning to Use Video in Email
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