With Facebook’s recent expansion of Facebook Exchange (FBX) to introduce retargeting into the news feed, AdRoll has examined how these ads perform relative to right-hand side (RHS) ads and standard web retargeting. The study [download page], which analyzed more than 1 billion impressions across 547 advertisers running retargeting in each type of inventory, found that click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for RHS ads. And those clicks don’t seem to coming at a significant cost. (more…)
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FBX Retargeting Campaigns: News Feed Ads Getting The Clicks, Cheaply
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