TV Outpaces Global Media Ad Spend Growth in Q1; Print Continues to Falter

Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%, according to data released by Nielsen. While TV continues to post above-average growth rates, print is following its own familiar pattern. During the first quarter, global spending on newspaper advertising declined by 4.7%, while magazine ad expenditures dropped by 2.8%. Both represented significant slowdowns from overall figures posted last year. (more…)