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Channel: Data Updates – Page 256 – Marketing Charts
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In-Store Marketing Tactics Still Sway Some Grocery Decisions

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IRI-Store-Marketing-Tactics-Influence-Brand-Decisions-Aug2013More than half of consumers decide on which products they’ll buy at the grocery store before they leave their homes, according to new data released by Information Resources Inc. (IRI). However, the survey results indicate that in-store marketing tactics still sway some. 48% of respondents indicate that shopper loyalty card discounts influence their final brand decisions, while 44% say the same about in-store circulars. (more…)


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