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Mobile will capture a slight majority of US online ad spending in 2017, according to a new forecast from eMarketer. Total spending on mobile advertising will soar from roughly $8.5 billion this year to more than $31.1 billion in 2017, while overall online ad spending will grow from $42.3 billion to $61.4 billion during the same period. By 2017, eMarketer expects that about 60% of search ad spending will be devoted to mobile devices. (more…)
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Mobile Forecast to Account for Majority of US Online Ad Spending in 2017
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