Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%, according to survey results released by Socialbakers. Facebook is easily the most attractive option: 51% of respondents indicate that they prefer to advertise on the platform, with far fewer preferring YouTube (22%), Twitter (19%) and LinkedIn (14%). The study also finds that a large portion of Facebook ad dollars are being spent on content promotion, and that a majority of brands are using Facebook ads to boost the reach of select posts. (more…)
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As Social Ad Budgets Grow, Brands Look to Boost Reach of Select Facebook Posts
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