Two-Thirds of Marketers and Agencies Likely to Invest in Native Ads and Content Creation

Branded content marketing – ranging from native advertising to content hubs, advertorials and branded entertainment – is one of the topics du jour, deemed an increasingly important part of the marketing mix, according to recent research from MailOnline. New data from Advertiser Perceptions supports the continuing emergence of native advertising: roughly 2 in 3 marketers and agencies surveyed indicated that they are somewhat or very likely to spend on native ads and content creation in the next 6 months. (more…)