August Desktop-Based Web Traffic: Yahoo Still on Top; Retail & Lifestyle Sites Rise

Last month, comScore reported that Yahoo overtook Google as the top web property in July – with an important caveat: the report only looked at desktop visitors. In fact, comScore’s subsequently-released multi-platform rankings put Google Sites on top, with a total digital audience of 227 million as opposed to Yahoo’s 220.4 million. While mobile-only visitors are growing rapidly (adding 38% to the average top 100 property’s audience), desktops still account for the greater amount of internet traffic, and on that measure, Yahoo won again in August, per the latest comScore data. (more…)