Facebook Maintains Leading Share of Social Logins in Q3; Google Closes Gap in B2B Vertical

The top-level social login landscape in Q3 was relatively unchanged from the prior quarter, with some of the smaller players making slight inroads, finds Janrain in newly-released data. Facebook’s leading share slipped a point to 45%, a figure now 9% points lower than its majority share in Q3 2012. Google was unable to take advantage, though, as it also slipped a point to 33% share among online users who opted to use a social network identity to speed up registration on sites across the web. (more…)