Lead Distribution: Use of Automated Options Linked to Higher Conversion Rates

What are the best ways to distribute leads to sales teams? A new study [download page] from Velocify tackles this question by examining a pool of 2.7 million leads distributed during a 1-month period by more than 600 of its customers, and followed through the sales cycle for at least 90 days in order to track their outcome. Here’s one headline result: customers that used at least one automated distribution method experienced a conversion rate 87% higher than those who manually or otherwise assigned their leads. (more…)