Consumers More Receptive to Shopping Ads on… Retail Sites

Here’s a case of research confirming the intuitive: shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites. That’s according to research [download page] conducted for Bazaarvoice by Wakefield Research arguing that brands need to focus their presence more on the digital retail environment. The results echo prior research from Aisle A, which also found consumers more likely to notice ads on retail sites than on other less-relevant sites. (more…)