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The Demographics of Instagram and Snapchat Users

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Pew-Snapchat-User-Demos-Oct2013A majority 54% of US internet users aged 18 and up now post original photos and videos online, up from 46% last year, says the Pew Research Center’s Internet & American Life Project in a new report [pdf]. As part of its survey of the photo and video landscape, the researcher explores the use of Instagram and Snapchat, finding the former adopted by 18% of cell phone owners and the latter by 9%. Predictably, both are much more heavily used by youth. (more…)


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