Showrooming Might Not Actually Be So Common

Fresh off a research release showing that webrooming is actually far more common amongst Millennials than showrooming, new statistics from xAd and Telmetrics demonstrate that retailers’ concerns over showrooming may be unnecessary. According to new data released from the “Mobile Path to Purchase” study specific to the retail sector, just 6% of smartphone users conducted their most recent mobile retail search in-store. What’s more, that figure doesn’t vary much among different retail categories, ranging from 4.7% of apparel shoppers to 7.1% of electronics shoppers. (more…)