The Thanksgiving weekend shopping results continue to come in, and signs indicate that as expected, traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday. Survey results from the NRF suggest that overall sales dipped by almost 3%, although ShopperTrak estimates that brick-and-mortar traffic and sales were both up 2.3% on Thanksgiving and Black Friday relative to last year. Unsurprisingly, e-commerce spending growth was much larger, with mobile appearing to have accounted for roughly 40% of online traffic and one-quarter of online sales. (more…)
↧
Thanksgiving Weekend Shopping Results
↧