Travel Research and Booking Seen A Multi-Device Process

Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smartphone, tablet, or laptop) to do so, according to results from a new JiWire report. The study indicates that mobile devices are heavily used for booking travel, with 52% claiming to have booked travel on a smartphone (23%) or tablet (29%) in the past 90 days. But mobiles are also being used for research, starting a cross-device journey that most often ends on laptops, but also does so on smartphones and tablets. (more…)