Retail Customers’ Most Common – and Satisfying – Touch Points

Aside from ranking top retailers by customer satisfaction, the latest ForeSee holiday retail report [download page] takes a look at the different ways in which customers interacted with the various retailers they purchased from. The results indicate that some newer touch points have yet to catch on much with consumers: respondents were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%), for example. (more…)