Marketers Generally Confident About the Future ROI of Their Social and Mobile Efforts

Marketers are planning to increase their social and mobile budgets this year, and appear confident that their efforts will produce the desired results. In its 2014 State of Marketing report [download page], ExactTarget indicates that roughly one-third of social media marketers are seeing an ROI from their efforts, while another 1 in 2 believe their activities will eventually produce a return for them. Fewer find their social listening (31%) and social advertising (23%) programs to be currently effective. (more…)