Social Revenue-per-Visit: Tumblr Overtakes Twitter, Pinterest

Social networks referred a “record amount” of revenue to US retail sites during the fourth quarter of 2013, reports Adobe in its latest social intelligence report [pdf]. But none of the major platforms’ revenue-per-visit (RPV) grew quite as quickly on a year-over-year basis as Tumblr: the network’s RPV shot up by 340% to $1.10 in Q4 2013. In the process, Tumblr’s RPV overtook the comparable figures for both Pinterest ($0.93) and Twitter ($0.81), each of which showed solid – if slightly less spectacular – growth rates of their own. (more…)