6 in 10 Agency Media Buyers See Negative Impact of Bot Traffic on Campaigns

Last month, Solve Media reported that a slim majority of US web traffic could be deemed “suspicious,” representing a new high for potentially fraudulent traffic. It seems that online publishers and media buyers are paying attention to the problem: new survey results released by Solve Media indicate that 59% of agency media buyers see bot traffic’s harmful effects on campaign performance. A sizable proportion of online publishers will take steps this year to combat the problem. (more…)