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Consumers, Armed With Alternative Sources, Say Live TV is a Minority of Their...
An average of just 44% of viewing of full-length TV shows is live, according to [download page] respondents to a study from Vubiquity. However, the survey was limited to consumers with access to...
View ArticleTop 10 Portal Frontpages – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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B2B Publishers Report Relatively Unchanged Revenue Mix
B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising, finds FOLIO: magazine in...
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Digital Coupon Users Said Making More Grocery Trips, Spending More
Digital coupon users – particularly heavy users – shop more often than the average shopper, and spend more heavily when they do, details Coupons.com in research conducted by GfK. The study looked at...
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Millennials Struggling Financially; 38% Have Difficulty Affording Groceries
Millennials might be a prized target for marketers, but their financial health is under fire, details Information Resources, Inc. (IRI) in its latest MarketPulse Survey. The Shopper Sentiment Index,...
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Loyalty Programs Seen Having Desired Influence on Consumer Behavior
The average consumer is a member in more than 7 loyalty programs, and many have room for more, details Maritz Loyalty Marketing [download page] in a new report. While respondents reported being active...
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Security Concerns, Poor User Experience Cause 2 in 3 to Abandon Mobile...
Roughly 7 in 10 smartphone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce, according to a new study commissioned...
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Who’s Advertising to Hispanics Online?
Media Economics Group has released a list of the top advertisers on Hispanic websites during Q1 2013, revealing that Procter & Gamble (P&G) and Toyota were by far the leading advertisers, neck...
View ArticleTop 10 Mobile Phone Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – April 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Content Management Systems Said Falling Short in Facilitating Digital Objectives
Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence, finds Econsultancy [download page] in a new report sponsored by Adobe. Instead, while a...
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Millennials Recognize Growing Value of Face-to-Face Interactions
Perhaps the exhibitions industry shouldn’t be too worried about younger, digitally-obsessed generations shunning face-to-face contact. According to a new study [download page] from the Center for...
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43% of Music Fans Notice Brand Sponsorships
Music fans not only appreciate artists, but also the brands that sponsor their events, according to [download page] a report from Nielsen. The “US Entertainment Consumer Report” reveals that 43% of...
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US Mobile Marketing Spend Projected to Almost Double in the Next 2 Years
The mobile marketing ecosystem is demonstrating rapid growth, with $6.7 billion spent by client-side marketers and retailers in 2012, according to [download page] a study commissioned by the Mobile...
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Top 5 “Creepy and Weird” Loyalty Program Uses of Member Information
Consumers find some uses of personal information for loyalty programs to be “cool and exciting” (such as personalized discounts based on purchasing habits), but others exceed privacy boundaries and are...
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