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Asian Americans: A Young, Fast-Growing, And High-Income Group
Contrary to popular perception, Hispanics were actually not the fastest-growing minority group in the US last year, according to the Census Bureau. In fact, Asian-Americans were. A recent report...
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Ads Accounted for 36% of Online Videos Viewed in November
The number of online video ads Americans are watching from desktops and notebooks continues to rise on a monthly basis, per comScore’s latest figures. At 26.8 billion last month, the number of video...
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US Native Social Ad Revenue Forecast Revised Upwards
BIA/Kelsey has released an update to its social local media forecast from earlier this year, and the revision predicts faster growth for native social ad revenues than previously expected. In this...
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Google’s Top Search Trends of 2013, and Other Year-in-Review Lists
The death earlier this month of Nelson Mandela made the widely revered former South African President the top trending search term of the year, says Google in its 2013 Zeitgeist report, marking the...
View ArticleTop 10 TV Programs on Twitter, Week of Dec. 9-15, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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As The Year Draws to a Close, Marketers’ Budget Optimism Hits A New High Point
Global marketers are as optimistic regarding their budgets as they’ve been in at least a couple of years, finds Warc in its latest Global Marketing Index (GMI). This month, the budget component of the...
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Holiday E-Commerce Spending Continues to Thrive, Particularly on the Weekend
Mobile shopping may be on the rise this holiday season, but that doesn’t appear to be affecting desktop e-commerce sales, according to the latest figures from comScore. While store traffic growth...
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Social Closing the Gap With Search as Traffic Driver for Publishers
While search remains a far bigger traffic driver than social media for publishers, the gap is closing, details Shareaholic in a new report covering 13 months of data across its network of more than...
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The NFL Dominates TV’s Top Programs of the Year, Again
As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts, reveals Nielsen, with NFL programming occupying 9 of the top 10 shows of the year. Super Bowl XLVII...
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Majority of US Web Traffic in Q3 Suspected to be Fraudulent
51% of web traffic in the US was deemed to be “suspicious” in Q3, representing a new high, according to the latest Quarterly Bot Traffic Market Advisory from Solve Media. Unlike in Q2, when global...
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Should Brands Send Even More Emails?
Recent data released by Experian Marketing Services indicates that brands are sending more and more emails – increasing their volume on a year-over-year basis from Q1 through Q3 this year....
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Many Consumers Still Shopping For Holiday Gifts; Half Planned to Complete...
Fewer than 1 in 10 consumers had finished their holiday shopping as of December 9th, and almost half were expecting to not buy their last holiday gift until this weekend or later, according to survey...
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Mobile Rich Media: Almost Half of Users Who Initiate A Branded Video Complete It
DG MediaMind has released a new study containing a host of mobile advertising benchmarks, based on an analysis of more than 2 billion impressions across more than a thousand mobile campaigns delivered...
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Advertising Practitioners Suffer From Lower Honesty Ratings Than Auto Mechanics
Apparently, American adults have very little trust in the integrity of advertising practitioners, according to survey results released by Gallup. Asked how they would rate the honesty and ethical...
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Sponsored Tweets Gaining Traction With Brand Marketers
Sponsored Tweets are becoming more popular with marketers, says IZEA in a new study [registration required] which it put together using input from 10,000 brand marketers, social media consultants and...
View ArticleTop 10 Broadcast TV Engagement, Week of Dec. 2-8, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Dec. 2-8, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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