Millennials and Alcohol: Who’s Drinking What?

71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group, according to [pdf] a study from Scarborough. The researchers, dubbing this group “Shaken and Stirred Millennials,” examine some of their characteristics, as well as their purchasing and media habits. (more…)