Clik here to view.
Tablets Drove >10% of E-Commerce Site Visits in Q1 – And Converted Better...
Smartphones and tablets continue to wield strong influence as shopping devices, per the latest quarterly e-commerce report from Monetate. Tablets accounted for 10.6% of e-commerce site traffic in Q1,...
View ArticleClik here to view.
The Industry’s Future, According to European Marketing Students
The next generation of marketers and advertisers have some strong opinions on where their industry is headed, according to results from a report by the MediaSchool Group. Based on a survey of more than...
View ArticleClik here to view.
Tweens and Young Teen Girls Say They’re Receptive to Mobile Ads
An in-application survey of close to 800 girls aged 6-16 shows that this young demographic is very receptive to mobile advertising. 65% of the respondents said they’re likely to buy straight from a...
View ArticleClik here to view.
Awareness of Native Advertising Low Among Consumers
Native ads may have the attention of marketers, but consumers aren’t all that savvy to them, according to a recent survey from Ask Your Target Market (AYTM). Asked if they had ever heard of native...
View ArticleClik here to view.
Out-of-Home Ads Reach 3 in 4 American Adults, Spur Various Responses
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month, finds Arbitron in its 2013 “Out-of-Home Advertising Report,” and that...
View ArticleClik here to view.
Moms Like Sharing Content About Movies & TV
A new study from ShareThis examines the social sharing behaviors of 200,000 mothers aged 25-54 with children in the household. The analysis of their behavior across the 2.4 million sites in the...
View ArticleClik here to view.
The World’s Media Heavyweights Ranked by Revenue
ZenithOptimedia has released a list of the largest media companies around the world, ranked by media revenue, which it describes as “all revenues deriving from businesses that support advertising, not...
View ArticleClik here to view.
Most Online Video Views Are Reserved For Content Less Than 5 Minutes in Length
Most consumers are keeping it short and sweet when it comes to their online video viewing habits, but that may be limiting the industry’s ability to monetize its inventory, according to [download page]...
View ArticleClik here to view.
Small Businesses Build Their Email Lists in Search of Repeat Business,...
Email list growth is a constant endeavor for many small businesses, according to a survey conducted by ConstantContact among more than 700 customers using its email marketing product. 57% of...
View ArticleClik here to view.
Current TV Shows Most Popular Content Type Among Streaming Media Consumers
A survey from M-GO of streaming media consumers finds that new TV shows (that are still on the air) are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and...
View ArticleClik here to view.
More Than 3 in 4 Mobile and Tablet Video Ad Views Occurred on an Apple Device...
Android may have the lead on iOS in terms of US smartphone market share (with the same true on a global basis), but more mobile video ad views took place on an iPhone (31.4% share of mobile and tablet...
View ArticleClik here to view.
Mom’s the Primary Breadwinner in 4 of 10 Households With Kids
A new analysis of Census Data released by the Pew Research Center details a dramatic rise in the percentage of households with children that count the mother as the primary or sole source of family...
View ArticleClik here to view.
America’s Favorite Fast Food Chains, And Who’s Visiting Them
A lot has changed in the past 5-10 years, but the endurance of McDonald’s as an American fast food icon seems to have stayed firm. According to a new study [download page] from Placed, McDonald’s was...
View ArticleTop 10 Broadcast TV Engagement, Week of May 13-19, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of May 13-19, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Lack of Optimization Discourages Tablet Shoppers
A recent survey from Kentico Software revealed that many smartphone and tablet owners won’t return to websites not optimized for their devices. New data from TheFind shows another side to this problem....
View ArticleClik here to view.
Samsung Said Besting Apple in Q1 Mobile Ad Performance
Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1, reversing a long-standing trend and marking a “highly significant” moment, per new...
View ArticleClik here to view.
1 in 2 Smartphone and Tablet Owners Say They Prefer Them to PCs For Web Access
A survey of adult smartphone and tablet owners by Prosper Mobile Insights [registration required] has found that 35% prefer to access the internet via a smartphone and 14% via a tablet, meaning that...
View ArticleClik here to view.
CEOs on Social Boost Credibility, Say Senior Execs
More CEOs are taking to social media, according to [pdf] a new survey from Weber Shandwick. Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO...
View ArticleClik here to view.
Millennials and Alcohol: Who’s Drinking What?
71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group, according to...
View Article