When it comes to branded video starts, search is a far bigger referrer than social, according to [pdf] Adobe’s Q4 2013 US Digital Video Benchmark. The analysis of media and entertainment sites indicates that during Q4, 20% of video starts were referred by search, with affiliates referring 16% and the majority 58% coming from direct traffic. Social remains a fair way back, referring roughly 6% of starts, with Facebook accounting for 80.6% of those. (more…)
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Online Video Starts: Key Traffic Sources and Leading Devices in Q4 2013
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