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US Tablet Ownership Update, January 2014
44% of US online consumers owned tablets as of December 2013, up 6 points from a year earlier, according to new Consumer Electronics Association (CEA) estimates. For its part, the Pew Research Center’s...
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Top 10 Marketing Charts of the Month – January 2014
This month’s quick-hit set of top charts concerns the following topics: user demographics of major social networking platforms; email initiatives and role in smartphone conversions; Super Bowl...
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Almost 1 in 2 Marketers Say SEO and Content Marketing Efforts Highly Integrated
SEO efforts are more likely to share a budget and be highly integrated with content marketing than a range of other digital marketing disciplines, supporting the perception of content marketing’s role...
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Where Do Primetime TV Viewers Find TV Shows Online?
3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months, according to newly-released survey results from Ipsos...
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National Brands Report Disconnect Between Local Digital Tactics’ Perceived...
More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%), per study...
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Brands’ Facebook Pages Continue to Reach Teens – And Other Demos
Amid all the brouhaha about Facebook’s appeal to teens (summarized at the end of this article and notably avoided in the company’s Q4 2013 earnings release), there’s been more discussion about whether...
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Traditional Media and Lifestyle Habits of Working Moms
Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent, according to Scarborough data published on Nielsen...
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Are Streaming Service Subscribers More Likely to be Cord-Cutters?
Some 64% of American prime-time TV viewers aged 18-49 claim to be “cord-lovers,” having maintained or added to their current level of cable/satellite subscription during the past 6 months, details...
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Millennial Moms’ Shopping Attitudes
2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%),...
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Mobile Payments Said to Now Represent 1 in 5 Global Transactions
The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December, says Adyen...
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Marketers Agree: Consumers’ Increasing Mobile Use Shakes Up the Digital...
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers responding to a study [download page] from Econsultancy...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 27-Feb. 2, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 31-Feb. 2, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Key Sources of Information Used by Attendees Seeking Out New Exhibitions
B2B marketers have a lofty view of trade shows and events when it comes to their ROI. Now, new research [download page] from the Center for Exhibition Industry Research (CEIR) indicates that new...
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MarketingCharts Reader Survey
Hi MarketingCharts readers – we’re running our latest reader survey and would appreciate your input! We conduct these infrequently, so please take a few minutes to share your opinions on how we can...
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9 in 10 Online Americans Worry About Their Privacy When Using Social Networks
92% of American internet users report worrying about their privacy online at least sometimes, a figure that has remained consistent over the past couple of years, per recent research from TRUSTe...
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Smartphone Penetration Tops 65% of the US Mobile Market in Q4 2013
Smartphone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December (Q4), according to new figures from comScore, up 2.2% points from 63% on average...
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Large Companies Expect More Impact From Their CX Efforts This Year, Will Hike...
A recent study from Econsultancy found that company marketers consider customer experience (CX) to be their single most exciting opportunity this year. Large companies (with at least $500 million in...
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Top Benefits and Challenges of Personalized Media Programs
Some 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers, according to newly-released research [pdf] from Conversant (formerly...
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Online Video Starts: Key Traffic Sources and Leading Devices in Q4 2013
When it comes to branded video starts, search is a far bigger referrer than social, according to [pdf] Adobe’s Q4 2013 US Digital Video Benchmark. The analysis of media and entertainment sites...
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