CMOs’ Pessimism Surrounding Traditional Ad Spending Eases

The latest installment of The CMO Survey from Duke University’s Fuqua School of Business has been released, and while it strikes a familiar tone with regards to the direction of digital marketing spend (hint: it’s going up), there are some interesting patterns taking shape. Namely, forecast levels of digital marketing spending increases have dropped to their lowest level in at least a couple of years, while the pessimism surrounding traditional media advertising spend seems to have fallen off. (more…)