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State of Data Quality? Worsening.
On average, American companies believe that 25% of their data is inaccurate, finds Experian Quality Data in a recent survey. That’s higher than the overall average drawn from 6 countries – the US, UK,...
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Email Marketers Say It’s All About Relevant, Compelling Content
A spate of recent research has highlighted the importance of relevance in marketing messaging, and a benchmarking report [download page] from Ascend2 concerning email marketing comes to a similar...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 14-16, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Shopping and Classifieds Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Business Information Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Travel Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Radio Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Online Influencers: Topics Internet Users Are Posting Their Opinions About
When it comes to sharing on social media sites, internet users around the world are more likely to be found sharing their opinions than news items, per a recent study from Ipsos. Now, new data publicly...
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CMOs’ Pessimism Surrounding Traditional Ad Spending Eases
The latest installment of The CMO Survey from Duke University’s Fuqua School of Business has been released, and while it strikes a familiar tone with regards to the direction of digital marketing spend...
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Profiling 7 Segments of US Smartphone Users
Experian Marketing Services has released a report [download page] segmenting US smartphone owners into 7 groups, ranging from the hyper-connected “prodigies” (who make up 5% of the smartphone...
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The Mobile Tactics Perceived As Most Essential For Engagement
A new report [download page] from Urban Airship based on the completion of a “Mobile Maturity Self-Assessment” tool by more than 500 senior marketing leaders uncovers what those participants believe to...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb. 3-9, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 3-9, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Are Facebook Advertisers Ignoring International Markets?
A new report [download page] released by Marin Software makes the case that there are substantial unexplored opportunities for Facebook advertisers to target audiences outside of North America....
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How Big is the US Meetings Industry?
Meetings are big business in the US, according to a new economic significance study conducted by PricewaterhouseCoopers US along with an alliance of Convention Industry Council (CIC) members. The study...
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Quantitative Proof of Marketing Spend’s ROI Still Eludes CMOs
There’s been plenty of discussion of late concerning marketing ROI – or at least marketing’s ability to prove it – and new survey results from the latest edition of The CMO Survey indicate that not...
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For Most Global Mobile Internet Users, Phones Are The Primary Device For...
6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone, says InMobi [download page] in...
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Affluent Smartphone Owners Prove Active Device Users
A study from BBC World News and BBC.com/news indicates that in some respects, affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes...
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Video Views Pick Up Steam on Facebook
Last month, comScore reported a change in the way it counted Facebook video views, including Vine videos uploaded to Facebook and – less significantly, it said – auto-play content in the News Feed. As...
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CMOs Aren’t Keeping Up With Their Own Social Media Spending Forecasts
Heady forecasts about social media spending are one thing (and they’re certainly an indicator of enthusiasm), but actual spending is another. And results from the latest edition of The CMO Survey from...
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