Video Views Pick Up Steam on Facebook

Last month, comScore reported a change in the way it counted Facebook video views, including Vine videos uploaded to Facebook and – less significantly, it said – auto-play content in the News Feed. As a result, the number of video views on the platform more than tripled to 3.75 billion in December. Now the latest figures show that video views on Facebook grew to almost 5 billion in January, even as total video content views dipped from December’s peak. (more…)