Pay TV Costs Too Much, Say Many Subscribers

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Clik here to view.Despite 45% of American adults saying they believe cable TV is a waste of money, 81% report being subscribed to cable or satellite TV services, finds a survey conducted by Harris Interactive on behalf of CouponCabin.com. That result could be interpreted a couple of ways: either that consumers simply accept that a subscription costs more than they think it should; or that they will over time drift to cheaper alternatives. In fact, when asked the situations that would motivate them to cut the proverbial cord, the top responses both were cost-related. (more…)