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Smartphone Penetration Nears 60% of the Mobile Market

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comScore-Smartphone-Share-of-Mobile-Subscriber-Market-Oct2011-May2013-Jul2013Smartphone penetration is on the upswing again after a brief lull, growing to 59% adoption among US mobile subscribers during the 3-month period ending in May, according to the latest MobiLens data from comScore. That means that during that period, 141 million Americans owned smartphones, up from 47% penetration at the same time last year (110 million smartphone owners). As with prior reports, Apple continues to gain in platform market share, even as Android maintains its majority share. (more…)


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