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Boredom Said to Spur Video Sharing Among Smartphone Owners

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Initiative-Viewing-Sharing-Smartphone-Video-to-Pass-Time-Aug2013Boredom is a motivator of smartphone use in various countries around the world, details Initiative [pdf] in a new study. The survey, undertaken across 13 markets with a range of smartphone penetration rates, finds that 34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time. Propensity to engage in this behavior has almost doubled since 2010, according to the researchers. (more…)


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