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Branded Vine Videos Appear To Be Retweeted As Often As YouTube Videos
Socialbakers recently conducted a head-to-head comparison of tweets containing Vine and YouTube videos, finding that the former were seeing “surprising” engagement rates. Now Socialbakers is at it...
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TV Viewers and (Un)Related Multi-Screening Activity: Screen Size May Count
TV viewers frequently multitask, and while multitasking activities are varied (here’s one list), they often involve a second screen. One of the central questions surrounding multi-screening involves...
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Consumers, Complaining of Clutter, Say Sender Familiarity Spurs Mobile Email...
Email overload is frustrating consumers, according to results released from a Campaigner survey conducted during last year’s holiday period that examined the use and influence of mobile emails. 1 in 10...
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B2B Marketers Report Increasing Pricing Pressures, Inadequate CRM Systems
89% of B2B marketers and salespeople say that the amount of price pressure they’re feeling from customers and buyers has increased over the past 3 years, making it more difficult to close high-margin...
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Some Consumers Regret Their Actions on Social Media
20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to...
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1 in 4 Digital Marketers On Twitter Cross-Posted Video From Vine in Q2
LeadTail has released its latest quarterly study [download page] of Twitter activity by marketers, this time looking at the behavior of 515 North American digital marketers (primarily from the US)...
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How Do Consumers Find Out About New Products and Brands?
How are Americans introduced to new products and brands? Most often through TV ads, according to new survey results from Ipsos Open Thinking Exchange. After TV ads, Americans say they’re most likely to...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 26-28, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Top Retail Website Load Speeds Continue to Slow Down
The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) continues to slow down, climbing to 7.72 seconds during the Summer from 7.65 seconds in the Spring of this...
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CPG Marketers Distributed 168 Billion Coupons in H1, A Slight Rise From Last...
After a couple of years of decline, the volume of coupons distributed by CPG marketers rose by 1.8% year-over-year in the first half of this year, according to [registration page] a new report from NCH...
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Consumers Claim Spending Cuts, But Market Tallies Suggest Otherwise
Americans increasingly believe they’re cutting back on small-ticket purchases in order to save money, found Harris Interactive in a recent survey, and new data from Mintel suggests that of 13 major...
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1 in 7 Opt-In Emails Sent to US Subscribers Didn’t Reach Their Inboxes in H1
14% of commercial messages did not make it to American subscribers’ inboxes during the first half of this year, reports Return Path [download page] in a new benchmark study. The 86% inbox placement...
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Consumers Say They Want More Relevant Website Experiences
Most marketers around the world believe that personalization of the web experience is critical, even if most of them aren’t sure how to go about doing so. New survey results from Janrain suggest that...
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Consumers Are Saving Less From CPG Coupons This Year, As Marketers Tinker...
While more CPG coupons were distributed in the first half of this year than in the first half of any year since 2010, the number of coupon redemptions fell by 8.1% and overall savings were down by 10%...
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Boredom Said to Spur Video Sharing Among Smartphone Owners
Boredom is a motivator of smartphone use in various countries around the world, details Initiative [pdf] in a new study. The survey, undertaken across 13 markets with a range of smartphone penetration...
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Facebook Ads Seen Significantly Undervalued by Last-Click Attribution Model
Various pieces of research (see here, here and here) have argued that social media’s role in the purchase path is undervalued by the last-click attribution model, which remain the preferred attribution...
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3 in 4 “Socially Devoted” Companies Say Social Care Drives ROI
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver, per results...
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As Data-Driven Marketing Grows in Importance, Many Tout Its Benefits
91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts, per results from a BlueKai survey [download page] of 133 executives, most of whom...
View ArticleTop 10 Broadcast TV Engagement, Week of Jul. 15-21, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jul. 15-21, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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