As Data-Driven Marketing Grows in Importance, Many Tout Its Benefits

91% of marketers agree that data is of primary importance for segmentation and targeting of their marketing efforts, per results from a BlueKai survey [download page] of 133 executives, most of whom are brand and agency marketers working in marketing management. With data occupying such a position of importance, 36% of respondents said they’re pushing at least 20% of their overall budgets to data-driven practices, up from 11% allocating that proportion late last year. A majority have seen a boost in conversion rates and media efficiency from their focus on data. (more…)