Millennials Like Their Entertainment Options On Demand

Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand, according to a survey conducted by Harris Interactive on behalf of Stitcher. For example, among music listeners, 18-34-year-olds are twice as likely as 35-54-year-olds to prefer to listen always or mostly on demand (46% vs. 23%). And among TV viewers, 41% of those aged 18-34 prefer to watch always or mostly on demand, versus 21% of those aged 55 and older. Indeed, the desire to watch on one’s own schedule has become a key driver of online video consumption. (more…)