Top 10 Broadcast TV Engagement, Week of Apr 22-28, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr 22-28, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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US Retail E-Commerce Spend Up 13% Y-O-Y in Q1
US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion, estimates comScore in newly-released data. That makes Q1 only the second quarter to exceed the $50 billion threshold,...
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A Range of Rewards Will Incentivize Brand Engagement From Moms
81% of mothers will engage more with a brand if they are offered a reward, details PunchTab in new survey results, with mothers likely to respond to a variety of reward options in several different...
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When Researching In-Store, Smartphone Users Turn to Search First
79% of smartphone owners qualify as “smartphone shoppers,” says Google in new study results, using their devices to assist with shopping at least once a month. 84% of these smartphone shoppers use...
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Top Brands Paying More Attention to Instagram
The number of Interbrand 100 brands with an Instagram account has grown to 67 as of May 1st, per a new study by Simply Measured, up from 59 on February 1st. While that’s not quite at the same adoption...
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Tablets Gobble Up 23% of Their Millennials Owners’ Video Viewing Time
Some tablet owners are spending a significant amount of time watching video on their devices, details GfK in a new data release. According to the study, among tablet owners, Millennials (born...
View ArticleTop 10 Brand Movers, April 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Top-Performing Retailers Not So Sure Future Growth Will Be All Digitally-Driven
Consumers continue to spend more and more online, as evidenced by the latest figures from comScore showing that Q1 represented the 14th consecutive quarter of year-over-year growth in retail e-commerce...
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Store Emails Seen Key Inspiration for Online Purchases
In conjunction with a new monthly e-commerce tracking initiative, Shopzilla has released research from a survey of online shoppers conducted immediately after their purchases from the Bizrate Insights...
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Few Social Media Advertisers Using Advanced Targeting
Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties, according to [download page] a study conducted by Forrester...
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Affluents, Not Keen Showroomers
Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online....
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Twitter’s 1% Generates 20% of Tweets
Twitter activity is highly concentrated among a small subset of heavy users, according to an analysis from researchers at the University of Illinois, published in First Monday. The study used Twitter...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 10-12, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Senior Execs Not Convinced About Social’s Worth
Senior executives from around the world aren’t that enthusiastic about social media marketing, according to new figures released by Doremus and the Financial Times from their annual “Decision Dynamics”...
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Majority of UK Consumers Say They’d Ditch A Company Due To A Poor Customer...
56% of UK consumers say they would never use a company again if faced with a negative customer service experience, according to survey results from NewVoiceMedia. Beyond taking their business...
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2012 In-Stream Video Ad Benchmarks Show Format’s Continued Strength
PointRoll has released data [pdf] from its upcoming 2012 Benchmark Report, revealing that in-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile...
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Millennials Like Their Entertainment Options On Demand
Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand, according to a survey conducted by Harris Interactive on behalf of Stitcher. For...
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Retailers Weigh in on the Digital Channels That Best Drive Store Traffic –...
Some retailers aren’t sold on the concept of digital channels being the primary driver of future growth, at the expense of stores. But most do see the value of digital channels in driving traffic to...
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Netflix + YouTube = Half of North American Peak Downstream Traffic
Netflix isn’t the only video service eating up North American bandwidth, although it is the largest, according to [download page] Sandvine’s “Global Internet Phenomena Report 1H 2013.” The report...
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