Total Halloween Spending Expected to Be Down This Year

A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than last, according to results from a recent NRF survey. At about $7 billion in total, though, spending will still be up from 2011 and years prior: in 2005, for example, total spending was forecast at just $3 billion. (more…)