Clik here to view.
B2B Content Marketing Trends: More Tactics, More Money, More Content
MarketingProfs and the Content Marketing Institute (CMI) have released their latest annual study [pdf] of B2B content marketing in North America. The wide-ranging study finds broader use and confidence...
View ArticleClik here to view.
Vast Majority of Mobile Video Ads Said 30 Seconds or Longer
A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length, according to new data released by Jun Group covering the first half of the year. The researchers...
View ArticleClik here to view.
Omni-Channel Shopping Activity Differs Widely by Category
It’s become fairly well accepted that consumers are using a variety of online and offline sources to make purchases, but it’s worth remembering that the move to such “omni-channel” shopping isn’t...
View ArticleClik here to view.
Most Effective TV Ads of Q3
Ace Metrix has released its latest quarterly report of the most effective TV ads, sorting them by overall Ace Score and effectiveness relative to their category’s average. Guinness took top billing on...
View ArticleClik here to view.
Responding to Online Reviews Can Have Significant Benefits for Brands
Brands can spin feedback – even negative – into positive results, says Bazaarvoice in the latest edition [pdf] of its Conversation Index. 7 in 10 survey respondents indicated that a brand’s response to...
View ArticleClik here to view.
Traditional TV Service Subscribers Will Soon Be in the Minority, Say 53% of...
While media industry execs believe that over-the-top (OTT) services will supplement rather than replace pay-TV, TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep. 16-22, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep. 16-22, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Mobile Shopping Still More Popular Among Men
While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men, per results...
View ArticleClik here to view.
Total Halloween Spending Expected to Be Down This Year
A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than...
View ArticleClik here to view.
Smartphones Regain Lead Over Tablets in Global Mobile Payment Transactions
The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August, says Adyen in its latest Global Mobile Payments Index. The biggest growth in...
View ArticleClik here to view.
Large Consumer Companies Spending 4 Times More on Big Data Than Social Media
On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year, according to [download page] results from a survey...
View ArticleClik here to view.
Top 10 Charts of the Month – September 2013
This month’s quick-hit set of top charts includes the following topics: traditional TV consumption among youth; the most influential forms of advertising, according to consumers; a host of demographic...
View ArticleClik here to view.
British Adults Generally Receptive to Brands’ Content Marketing Efforts
Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands, while more...
View ArticleClik here to view.
As Smartphone Penetration Exceeds 60% of the US Mobile Market, Google Remains...
Smartphone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August, according to new figures from comScore, which pegged the market share at 60.8%....
View ArticleClik here to view.
4 in 10 Americans Have Boycotted A Brand In the Past Year Due to Its...
Americans are looking to get engaged with brands’ corporate social responsibility (CSR) efforts, and many will punish brands for irresponsible behavior, says Cone Communications [download page] in...
View ArticleClik here to view.
Profiling People in Transition – and the Marketing Opportunities They Present
Consumers going through life changes make attractive targets for marketers in certain verticals, according to [download page] a report from Scarborough. The study takes a look at the demographics and...
View ArticleClik here to view.
1 in 5 Large Companies Say They’re Losing Money on Social Media (But Twice As...
Measuring social media’s return on investment (ROI) continues to plague marketers. While most research on the topic tends to focus on the proportion of marketers who can effectively track social ROI or...
View ArticleTop 10 Social Networking Websites & Forums – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Video, Multimedia Websites – September 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View Article