Profiling People in Transition – and the Marketing Opportunities They Present

Consumers going through life changes make attractive targets for marketers in certain verticals, according to [download page] a report from Scarborough. The study takes a look at the demographics and attitudes of consumers going through five major life changes: those planning on getting married; expecting the birth of a child; planning a move; planning to buy a home; and expecting the birth of a grandchild. Each group presents opportunities for some marketers. (more…)