Branded Content Marketing Becoming A Higher Priority, With Budgets In Tow

70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year, and about two-thirds of each group say that branded content marketing has become very or most important to their marketing mix, according to a MailOnline survey of more than 600 online marketing and advertising executives. With branded content now perceived by brands as being among their most effective branding tactics, 72% report having increased their spending on it in the past year, and 69% plan to pour more money into branded content in the coming year. (more…)