Top 10 Broadcast TV Engagement, Week of Apr 29-May 5, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr 29-May 5, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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3 in 4 SMB Employees Say They Check Email Outside of Work Hours
Email is still very much an ingrained activity among SMB employees, to the extent that 74% check work email outside of standard work hours, with most of those doing so at least several times a day,...
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UK Marketers Upping the Digital Ante
A global shift in marketing budgets from traditional to digital media has been well documented of late, and new survey results from Martini Media suggest that UK marketers are hopping aboard the...
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Tablet Impressions Growing Quicker Than Smartphones
The volume of smartphone impressions on the Millennial Media platform is increasing, but not as quickly as impressions from non-phone connected devices, represented primarily by tablets, according to...
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7 in 10 Americans Say Radio is Part of Their Daily Routine
While a recent survey found a majority believing that in 5 years, Americans will primarily listen to streaming radio versus traditional AM/FM radio, another study, this time from Clear Channel Media...
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Americans to Spend $4.6 Billion on Graduation Gifts This Year
Graduation season is here, and Americans will shell out $4.6 billion to reward high school and college seniors, per results from a survey conducted for the NRF by BIGinsight. Gift-givers will spend...
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3 in 10 Consumers Cut Spending, Say It’s Their New Normal
Fewer Americans are cutting their spending when compared to prior years, but most of those who are say that this is their “new normal,” according to survey results from Gallup. Overall, 73% of...
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Americans Slightly More Discerning Than Others With Their Online Sharing
Americans may not be as keen to share personal and other content online as citizens in other countries, suggests a survey from Ipsos OTX. The study asked respondents to identify how much they share...
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Got Questions For Brands on Twitter? Expect A Response 38% of the Time
Socialbakers has released its latest “Socially Devoted” figures for Q1, and the results are a mixed bag. On the one hand, the average response rate grew 6% points quarter-over-quarter to 38%, after...
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Radio Revenues Flat in Q1
Americans might be listening to more radio, but radio’s advertising revenues aren’t going anywhere, at least for the time being. In Q1, total expenditures were flat, at $3.5 billion, according to [pdf]...
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Ad Engagement Relatively Strong For Made-for-Web Video Content
Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad...
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Shoppers Favor Customized In-Store Experiences
Two-thirds of Americans prefer to shop in a store rather than online, details Synqera in results from an online survey administered in April. That supports prior research from Ipsos, which similarly...
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Top Digital Performers More Confident About Future Success
Executives at large companies (more than $500 million in revenues) who rate themselves highly in terms of their capability to use data analytics, deploy applications, and operate APIs are more likely...
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Twitter’s Users Find Its Ads Moderately Effective
Twitter says its Promoted Tweets are working, but Twitter users may hold slightly less positive attitudes towards ads on the platform: just 1 in 10 find Twitter ads such as Promoted Tweets to be “very...
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Branded Content Marketing Becoming A Higher Priority, With Budgets In Tow
70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year, and about two-thirds of each group say that branded content marketing has become...
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Data-Driven Marketers Report Uptick in Q1 Spending, Revenues
Data-driven marketing spending is on the rise, according to respondents to the Direct Marketing Association’s Quarterly Business Review covering Q1 2013. 38.7% of respondents indicated that their...
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Customer Satisfaction With Pay TV Services Improves Slightly, Remains Low
Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years, according to the American Customer Satisfaction...
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44% of Millennial Women “Love to Shop”
Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%), per results [pdf] from an Urban Land Institute (ULI) survey conducted with...
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Social Followers of Local Media Exhibit Varying Patterns of Engagement
What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium, says TVB [pdf] in a study conducted in conjunction with Colligent, that combines Nielsen...
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