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US Tablet Owner Demographics as of September 2013

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Pew-US-Tablet-Adoption-Rates-in-Sep-2013-Oct201335% of Americans aged 16 and older now own a tablet, says the Pew Research Center’s Internet & American Life Project, citing results from a survey [pdf] conducted between July and September. While that figure represents a large increase from 25% in November of last year, it’s only a marginal increase from a May Pew study, in which it found 34% of adults aged 18 and over to own a tablet. As with the previous study, this latest research covers the demographics of tablet owners, but with a couple of extra pieces of data. (more…)


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