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How Do Marketers Respond To Being Marketed To?
Marketers have – presumably – an excellent understanding of what a lead generation campaign entails. So how do they respond when they’re the target? Quite well, says LeadJen [download page] in a study...
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Global eCPM Trends in Q3
Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior quarters, according to Turn’s...
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US Tablet Owner Demographics as of September 2013
35% of Americans aged 16 and older now own a tablet, says the Pew Research Center’s Internet & American Life Project, citing results from a survey [pdf] conducted between July and September. While...
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One-Third of Mobile Barcode Scanners Were Aged 45+ in Q3
ScanLife has released its latest quarterly Mobile Barcode Trend Report [download page] in which it reports rising activity now exceeding 181 scans per minute around the world, with 35-44-year-old women...
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For Mobile Ad Monetization, iOS Continues to Outperform Android
Among mobile platforms, Apple’s iOS continues to outpace Android in monetization performance on the Opera Advertising mobile platform, as Opera details in a report covering platform activity in Q3...
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After Making Biz Inquiries Online, 72% Believe The First Company To Call Has...
When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies. That’s...
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86% of Brands to Increase Video Ad Spend in 2014. Where’s the Money Coming From?
Digital media and marketing professionals are bullish on video ad spending, find Adap.tv and Digiday in their latest semi-annual “State of the Video Industry” report released today. Brands reported an...
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Twitter Overtakes Facebook as Teens’ Most Important Social Network
Some encouraging news for Twitter as it prepares for its IPO: it now ranks ahead of Facebook as teens’ most important social network, according to the latest semi-annual survey from Piper Jaffray. The...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 18-20, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Twitter TV Programs, Week of Oct. 14-20, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 Brand Movers, September 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Online Video’s Existing Measurement Standards Still Roil Buyers
Video ad spending is on its way up, detail Adap.tv and Digiday in their latest semi-annual report on the online video industry. But while there’s a great deal of enthusiasm for the potential of online...
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51% of Americans Switched Providers in the Past Year Due to Poor Customer...
The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors, according to a new Accenture study that analyzes switching rates and consumer...
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Some Brands’ Instagram Videos Are Going Viral
40% of the 1,000 most-shared Instagram videos last month were branded, says Unruly in newly-released data. By comparison, previous data from Unruly has indicated that branded content represented just...
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Charting Desktop Visitor Counts to Popular Social Sites For The Year-to-Date
The latest monthly ranking of US web activity has been released by comScore, and yes, Yahoo (197.8 million unique visitors) topped Google (191.5 million) for the third consecutive month among...
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Which Top US Brands Are Enjoying The Best Word-of-Mouth?
Companies should move beyond the Net Promoter Score (NPS), as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee [download page] in a new report. Rather than...
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Real-Time Bidding: Retail Easily the Top-Spending Sector in Burgeoning Market
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel, according to [download page] a report from...
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What Service Providers Could Do To Prevent Customers From Switching
66% of consumers from 32 countries report having switched a service provider (from any 1 of 10 industries measured) during the past year, according to recent Accenture survey results, and of those 82%...
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1 in 2 Hispanic Households Recently Accessed OTT Video
Hispanics are watching less traditional TV on a year-over-year basis, per Nielsen data, but they seem to be quite keen on over-the-top (OTT) content. In fact, according to data collected during Q2 by...
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The 10 Funniest TV Ads of the Year-to-Date
Humorous advertising tends to resonate with consumers around the world, per recent research from Nielsen, although a study released last year by Ace Metrix found little correlation between humor and...
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