Google Still Has A Bigger Digital Audience Than Yahoo

A couple of months ago, figures released by comScore showing Yahoo overtaking Google as the largest desktop property in the US caused quite a stir. But that data – as noted at the time – was limited to desktop-only visitors, and subsequent figures provided by comScore indicated that the inclusion of mobile audience counts returned Google to the top spot. Now, comScore has publicly released its list of top “multi-platform properties,” which measure a property’s total digital population, including smartphone and tablet visitors. Google remains on top. (more…)