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Consumers to Brands: Respond to Tweets Quickly, Or Else…
Consumers who expect brands to respond to their tweets expect those responses to come quickly, and they’ll punish brands who don’t meet their expectations, according to a study by Millward Brown...
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US Mobile Video Viewers Happy to Watch Long-Form Content
While research shows that most online video views are reserved for short-form content, a new survey suggests that mobile video viewers aren’t deterred by small screens, and are quite happy to watch TV...
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The Simplicity Premium: Up to 29% of Americans Would Pay For A Simpler Brand...
Three-quarters of consumers from 7 key markets around the world report being more likely to recommend a brand because it provides simpler experiences and communications, per results from Siegel+Gale’s...
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Marketers Value Personalization of the Web Experience. What About Consumers?
A recent survey [download page] of marketers conducted by [x+1] suggests that they consider personalization of the web experience to be a highly valuable digital marketing tactic. In fact, given a list...
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More Marketers Using Video in Their Email Campaigns
Marketers are using video to support their marketing efforts in a number of areas, find the Web Video Marketing Council, ReelSEO and Flimp Media in a new study [download page], with the vast majority...
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Facebook in Q3: Mobile Now 49% of Ad Revenues; Daily Use by Teens Drops
Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and...
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Half of Americans Say They’d Rather Wait For Something To Catch On Before...
Americans appear to be more cautious than citizens of other countries when it comes to trying out new things, according to newly-released survey results from Ipsos OTX. 48% of US respondents agreed...
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Subscribers Value Live Access to Pay-TV Channels on Connected Devices
Pay-TV providers suffer from notoriously low customer satisfaction levels, and many Americans believe pay-TV is overpriced. New data from The Diffusion Group and iStreamPlanet indicates that the pay-TV...
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Where Are Social Media Budgets Coming From?
Recent survey results from Adap.tv and Digiday suggest that brands are shifting money from their TV and online display budgets to fund increases in online video spending. What about social media...
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Top Brands on Instagram are Posting More and Drawing Larger Audiences
The number of Interbrand 100 brands with an Instagram account has grown to 71 as of Q3 2013, per a new study [download page] by Simply Measured, up from 59 at the beginning of February and now rivaling...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct. 14-20, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct. 14-20, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Entertainment Advertisers on Mobile Focusing More on Brand Awareness
Entertainment advertisers on the Millennial Media mobile network are looking to boost brand awareness, according to [download page] the platform’s latest S.M.A.R.T. report. An analysis of the campaign...
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Consumers Say Discounts Bring Them Back In-Store, Drive Impulse Purchases
86% of shoppers report often buying products retailers have on promotion, and 93% say they’re loyal to stores that have sales on products they frequently purchase, according to results from an online...
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Marketers Deem Conversion Rate Optimization Crucially Important, Report...
Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy, per results from a new...
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Top 10 Marketing Charts of the Month – October 2013
This month’s quick-hit set of top charts includes the following topics: Facebook’s waning appeal among teens; B2C & B2B content marketing trends; “most-loved” brands and failed consumer-brand...
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Testing Methodologies Said Most Valuable For Improving Conversion Rates
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies, per results from a study [download page]...
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Multi-Screen Campaigns to Grab Half of Media Spend in 2016. What Will be the...
By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message, according to...
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Google Still Has A Bigger Digital Audience Than Yahoo
A couple of months ago, figures released by comScore showing Yahoo overtaking Google as the largest desktop property in the US caused quite a stir. But that data – as noted at the time – was limited to...
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Twitter Referral Traffic Less Than Half of Facebook’s Traffic From Mobile Alone
Facebook remains easily the leading social referrer of traffic to publishers, per recent figures released by Shareaholic. The company is out with new data that reinforces not only how dominant Facebook...
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