Which Verticals Are Most Active in Pro Sports Sponsorships?

Sponsorship spending on sports is on the way up, predicted to rise by 6% this year, outpacing the rate of growth for spending on entertainment (5.1%), causes (4.8%) and the arts (3.3%), per recent data from IEG. With sports estimated to take in $13.8 billion in North American sponsorship spending this year, the IEG takes a closer look at the most active companies and categories in this area, finding that insurance is the most active category across the NFL, NBA, and the NHL, and is second only to beer companies in MLB sponsorship activity. (more…)