Clik here to view.
Content Sharing Trends: Pinterest Grows to Rival Email
Facebook remains easily the leading channel for sharing content online, says ShareThis in a new report, but sharing via Pinterest is growing quickly this year and is almost on par with email as the...
View ArticleClik here to view.
Publishers Rank Native Ad Formats by Perceived Effectiveness
Most brands and agencies see native advertising in a positive light, even if they may not be in total agreement on a definition of native ads, according to [download page] a new study conducted by...
View ArticleClik here to view.
1 in 5 Top Mobile Retail Sites Don’t Offer Full Site Access
The top 100 US retail websites (as ranked by Alexa.com) have some work to do in improving their mobile site performance, although there are some encouraging signs, finds Radware in a new report. From...
View ArticleClik here to view.
Mobile Engagement Seen Higher With Apps Than Sites
Building a mobile application is a “worthy investment” says Adobe, citing data showing that users of mobile applications tend to frequent them more often and for longer periods of time than visitors to...
View ArticleClik here to view.
Customers More Satisfied With Service Via Phone Than Social
Social media is becoming a more valued channel for customer service, but customers aren’t yet as satisfied with their support experiences on Facebook and Twitter as they are with more traditional...
View ArticleClik here to view.
Majority of US Marketers Say They’ll Increase Social and Content Budgets in 2014
Many marketers are planning to increase spending next year across a variety of digital channels, ranging from content creation to social media, email marketing and display advertising, per results from...
View ArticleClik here to view.
Which Types of Websites Do Most Americans Visit Frequently?
Which types of websites are people visiting on at least a weekly basis? That was the question posed by Ipsos OTX in a recent survey that spanned 25 countries around the globe. Among American...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct. 21-27, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct. 21-27, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleClik here to view.
Fewer Than 1 in 6 Online Campaigns Now Feature A Single Version of an Ad
Digital ad campaigns are becoming more complex, with more ad versions per campaign and an increasing amount of third-party tags per ad, per recent data from DG MediaMind. Looking at Q2 data from 2010...
View ArticleClik here to view.
Top Barriers to Adoption of Programmatic Approaches
An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US, with that figure projected to rise to $17 billion by 2017, per recent...
View ArticleClik here to view.
Online Users Say They Want More Relevant Ads, But With Privacy Controls Attached
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents to a Digital Advertising Alliance (DAA) survey chose the option that ads should be more relevant...
View ArticleClik here to view.
Which Verticals Are Most Active in Pro Sports Sponsorships?
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year, outpacing the rate of growth for spending on entertainment (5.1%), causes (4.8%) and the arts (3.3%), per recent data...
View ArticleClik here to view.
Q3 Retail E-Commerce Spend Grows on Desktops, Soars on Mobiles
Desktop-based retail e-commerce spending grew by 13% year-over-year in Q3 to reach $47.5 billion, estimates comScore in its latest quarterly e-commerce figures. That’s one of the slower growth rates of...
View ArticleClik here to view.
B2B Buyers Favor Short Content When Researching Purchases
Pardot recently released its “The State of Demand Generation” [download page] report and while the study contains some intuitive results – such as 9 in 10 B2B buyers’ amount of research being...
View ArticleClik here to view.
Digital Marketing Talent Lacking in Key Areas, Large Enterprises Say
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas, finds a study [download page] by the Online...
View ArticleClik here to view.
YouTube Hogging More Peak Downstream Traffic, But Much Less on Mobile Networks
Netflix continues to be the dominant application when it comes to North American downstream traffic during peak period, according to Sandvine’s “Global Internet Phenomena Report: 2H 2013” [download...
View Article